Completed website

 Home page-https://scarlettcrichton34.wixsite.com/tracklist-4

Hyperlink page-https://scarlettcrichton34.wixsite.com/tracklist-4

Completed production

 

Planning Production

 Mock Ups-

Audience research production

 https://pitchfork.com/

https://www.nme.com/

https://www.rollingstone.com/

https://www.kerrang.com/

C and C production

Statement of Intent

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? ( approx. 400 words) 

Production

My brief is to product two front covers and two content pages for a music magazine which is being launched by  Tracklist, and also a working website page for the magazine.  Tracklist aims to target young people between the ages  of 16-25 which liked to be entertained. From my research gathered, I have discovered that most 80s style music magazines are designed to attract both male and female audiences by using both gender representations on the front covers. They use short and sensationalist language, direct mode of address, bright and vibrant colour schemes, short and catchy cover lines which cover such as new album releases, rock and pop icons, new wave revolution, rock and metal attitude, music and fashion trends, behind the scenes drama, exclusive interviews and the rise of MTV and music videos. In order to engage with this target demographic, I will be using models of this current age and representations of different social groups to promote inclusivity and reflect ideologies commonly associated with mainstream youth culture, this includes left wing ideas about gender and sexuality. I am also going to use  bright colour scheme to comply with the 80s theme and relate with my current audience. The mis en scene in both of my covers and content pages will be similar in order to create a clear sense of branding, this allows the reader to get to know and understand the magazine. Both of my covers and content pages will include different colour schemes, costumes, makeup artists and social groups will ensure that the mis en scene will differ. 

Website

The same style of branding will be created through a strong sense of branding on the magazine website. A red, black and white colour scheme will dominate the page design. Many music magazines include their masthead on the website page, I will do this to reinforce the idea of brand identity, with the Tracklist logo being placed on the top of the page. Several advertisment’s will be placed throughout the page, which would be relatable for 16-25 year olds with topics such as mental health helplines, second hand clothing apps, cheap holiday packages, self care products and several student discounts. The articles which will be included are topics such as the editors note and music news, exclusive interviews, the ultimate 80s playlist, 80s fashion and music, concert and tour reviews and a fan zone, I have found these from my research conducted. For the audio visual section, I will have a conducted interview with the creator of the site who talks about everything to do with the creation of the magazine, which is commonly popular for the target audience who are interested in the magazine.

 How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)

In order to encourage my audience to refer to my magazine website after reading the magazine itself, I will use a subheadline on both of my covers and content pages to tell the readers to website to have access to more exclusive content. In order to make the products digitally convergent each page will have an easily scannable link which directs users directly to the website. From my current research, many advertisments of the subscription are on every page of the website so I will include an advertisment of the subscription on all copies which are for sale. By having this it keeps audiences engaged with a consistent and recognisable visual theme across all platforms which helps build trust and brand loyalty. This helps strengthens the overall identity of the magazine, making it more memorable and professional in appearance.  

Coursework Brief

Brief 3: Magazines and online

Requirements of the brief

You work for an independent media production company. You have been given the task of producing the front cover and contents page(s) of the first two editions of a new music magazine that

is being launched by an independent publisher and two pages for the working website for the magazine.

Contents pages can be either single or double page spread.

The web pages must promote the new magazine to its target audience and enable fans to interact with the content.

Summary of brief requirements:

• Statement of Intent (approx. 500 words).1

• Music magazine covers and contents pages: Two or three pages for each of the first two

editions (based on choice of single or double page spread).

• Magazine distribution method: Content must be suitable for retail distribution.

• Number of web pages: One homepage and one linked page.

• Cross media production target audience: A primarily 16–25 year old middle market audience

that likes to be entertained.

There must be a clear sense of branding across the two elements of the cross-media production. Production detail that must be included

The production of the magazine covers and contents pages must include (as a minimum):

• At least four different main images using original photography across the magazine covers and

contents pages.

• Editing of magazine covers and contents pages (including photos, text, graphics, typography and

layout).

• Written text including elements such as the masthead, main coverline, selling lines, headlines,

captions, subtitles and copy.

• Barcode, date, edition and price information on each front cover.

• A different use of mise-en-scène for each cover.

• At least two models representing at least two different social groups (e.g. as defined by age,

gender, race and ethnicity, sexuality).

• A call to action pointing readers to the online website.

The production of the web pages must include (as a minimum):

• Original audio or audio-visual content appropriate to the online website.

• Use of original images. Each webpage must include at least one image that is different to those

used on the other webpage and those produced for the magazine.

• Appropriate conventions of website design, including an original title and logo and a menu bar. • Text introducing the main features of the magazine.

• Working links from the home page to the other page.

• A range of appropriate media language techniques (typography, images, fonts, backgrounds,

logos, etc.) as appropriate to the purpose of the website.

1 A Statement of Intent document needs to be completed as part of each OCR set brief. Learners need to complete a Statement of Intent document to outline the ways in which they propose to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of their chosen set brief.

© OCR 2024 H409/03/04